Overdorff Designs
Ultimate Lightning McQueen by Sphero demonstrates the profound impact packaging can have on shelf. This is in not your ordinary toy packaging. This high-end, luxury toy required packaging that was memorable, sophisticated in design, and which would spark joy in the consumer. The packaging utilizes beautiful photography while incorporating elements that you would find on a real car, like chrome and metallic paint. At the end you’re left with packaging that can then be utilized as a display piece and winner’s podium for Lightening McQueen.
_
Branding/Identity | Packaging | Art Direction | Lead Designer