Overdorff Designs
SPRK+ is the second product in Sphero’s EDU line. The packaging reflects the physical product by using large imagery and various print methods such as embossing and UV coatings. The left and right panels address the functions of the product, dividing the content between highlight creative capabilities and mathematical functionality, much like the human brain is divided. The real magic comes in the unboxing, where consumers are confronted with multiple layers before getting to the product, adding to the excitement as they uncover accessories to use in learning activities.
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Branding/Identity | Packaging | Illustration | Lead Designer