Overdorff Designs
Principe is a leading cured meats company sold in high-end grocery stores. In preparation for roll-out into US market, Principe wanted to break all conventions to create something memorable and alluring in their package redesign. The new design was inspired by Max Huber, an influential Swiss graphic designer popular in Europe whose worked included transparent overlapping shapes of color with photography. Adding a hint of Italian romance, the imagery reflects Italian culture and the historic heritage of the Principe brand.
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Branding/Identity | Packaging | Lead Designer