Overdorff Designs
Baker insurance came to Moxie Sozo in need of an identity refresh. They wanted something that was both professional and playful. The mark is classic in nature and represents a time when when you actually knew your insurance provider. They were someone you would run into at the grocery store, a neighbor, and a friend. The monogram is paired with a classic serif in a rich distinguished yellow.
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Illustration: Nate Dyer
Branding/Identity | Art Direction | Lead Designer