Overdorff Designs
When Tradewinds Iced Tea asked us to redesign their packaging to improve drivability on shelf without alienating its current market, we knew we had to create something meaningful and emotional. Our goal was to transport consumers to another place, somewhere they could escape the chaos of daily life and relax and sip their tea in peace.
The illustrated scenes resemble vintage vacation posters, while the mason jars allude to the authenticity of a classic southern brewed iced tea.
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Illustrations: Qian Liu
Branding/Identity | Packaging | Art Direction | Lead Designer