Overdorff Designs
Located in The RiNo district in downtown Denver, Drivetrain is a new approach to branding apartments. The RiNo district has a long history in Denver, having transformed from an industrial, blue collar neighborhood to a steadily growing community of creatives and artists.
The logo mark references the physical location of the apartment with strong and deeply rooted typography. Just as RiNo has evolved over the years, the logo was created in way that allows residents to continue to add graphic elements of their own.
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Branding/Identity | Lead Designer