Overdorff Designs
Beyond Hemp is a full spectrum CBD line that launched into thousands of stores in the U.S. as a safe and effective alternate to pharmaceutical drugs. We were tasked with creating premium packaging that differentiated from the stereotypical marijuana imagery commonly seen in the markets, avoiding imagery that’s been heavily stigmatized by consumers. The logo is a bold modern serif paired with gold foil hits and stylish photography, setting this brand apart in a market saturated by a homogenized aesthetic.
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Branding/Identity | Packaging | Lead Designer