Overdorff Designs
Springboard Hospitality is a new business that advises hotels on how to redefine their physical environments to create improved and enjoyable guest experiences.
The lines in the logo mark create movement, communicating the company’s commitment to helping hotels “spring forward” into a new era of success. The secondary graphic elements are rooted in classic modern architecture using inspiration from geometrical shapes and surrounding elements in architecture.
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Branding/Identity | Lead Designer